From its inception in 1993 Miu Miu was a private territory of expression and a creative playground, named after Miuccia Prada's nickname. Embracing both couture savoir-faire and refined experimentalism, Miu Miu explores fashion giving elegance and sophistication a new and twisted meaning.

In 2015, in partnership with Prada group, COTY launched the very first Miu Miu fragrance, capturing the spirit of the brand. The sensual, soft blue-pillowed opaque glass – reminiscent of Miu Miu’s signature matelassé – with translucent red disk is simultaneously traditional and pop. The surprising combination of lily of the valley and Akigalawood® feels natural and timeless in a very contemporary way.