Know-how, deep, introspective knowledge of the female body, a combination of innovation and tradition.

These are the values of La Perla and the purest legacy of its founder, Ada Masotti. Trained in the best ateliers of the city of Bologna, in 1954 she opened a small corsetry workshop. Thanks to her skills and intuitions, La Perla soon became an iconic fashion brand, internationally recognized for its collections of lingerie and beachwear.

La Perla creations pay tribute to a timeless femininity, the embodiment of a precious sensuality.