Genius, irreverent, sexy, Jōvan is a mythical brand that lives the idea: Live life free, with pleasure and go for what you want! Along its longstanding history since 1972, Jōvan has been a leader in fragrance. The iconic Musk continues to be a best-selling fragrance with its sexual and revolutionary appeal. Jōvan. It's what attracts.

Born in the hippies generation, Jōvan is the icon for the seductive appeal and free spirit. Sponsoring Rolling Stones' 1981 "Tattoo You" Tour, it was the first-ever fragrance to represent a rock band and reinterpret the revolutionary freedom into delicate senses. Playing with an irreverent seduction and an ultimate freedom, Jōvan fragrances work with your body’s chemistry to make you irresistibly sexy… Jōvan is the genius, irreverent and sexy. It's what attracts.