Joop! is a tension between strength and eccentricity: an expressive and energetic brand that twists its classical side with a hint of irreverence.

Positive provocation, boldness, sexiness… Joop! fragrances all share a unique and recognizable signature.

 “Why only seduce when you can Joop!” naturally became the motto of the brand, dedicated to those who don’t take themselves too seriously!

The iconic and addictive fragrances including Joop Homme
and new Joop! Homme Extreme speak to the vibrant
virility of men around the world.