A century ago, JEAN PATOU was one of the most prestigious names of couture and fine fragrances, on a par with Chanel, Poiret, Schiaparelli and Lanvin. His creations resulted in a unique synthesis of French luxury and American modernity expressed in effortless elegance and distinction. A special New York – Paris connection has always been at the heart of the House.

One name sums it all up: JOY, remembered as “the costliest perfume in the world”, it represents superlative excellence and uncompromised luxury.

Today, his legacy lives on with a remarkable collection of classic scents such as “1000” Sublime and of course, JOY. The revival of the House continues with the introduction JOY FOREVER and the re-launch of favourite scents from the Patou fragrance archive. Collection Heritage brings together PATOU POUR HOMME, CHALDEE and EAU DE PATOU to showcase his brilliance and to satisfy the continuing demand by perfume aficionados around the World.