Guy Laroche, the famous French designer who founded his own fashion house in 1957, launched Fidji, its first fragrance in 1966. It opens the way to the Guy Laroche fragrances, symbols of force and elegance.

Fidji, the feminine fragrance, was the first French perfume of its kind, linking a strong image to a well-known fashion creator. The scent evokes an escape to the mythical and heavenly island underlined by the slogan "woman is an island, Fidji is her perfume". Joyful, sunny and floral, it has been one of the most-appreciated fragrances internationally.

Drakkar was created in 1972, and Drakkar Noir in 1982. This aromatic fougere is the incarnation of masculinity. It was the first male fragrance for more than a decade, reaching the statute of the mythical fragrances.