“Creating a fragrance is like creating a great work of art. You have to feel the product, sense it” — Fred Hayman

“273” For Women
Introduced in January, 1989 for the spirited, stylish woman of highest elegance. A sensuous, exotic bouquet of natural flowers, including gardenia, tuberose and jasmine. Delicately contrasted with rare spices and fruits and enhanced with enticing woods, “273” For Women is the blockbuster result of over 1000 fragrance submissions and a melange of more than 250 precious ingredients.

“273” For Men
Introduced in October, 1989 for the man of elegance and uncompromising style. Radiating an immediate air of sophistication and elegance, the “273’’ man is at once suave, accomplished and contemporary. “273” For Men is the result of years of experimentation with the world’s top perfumers and blends of rare and expensive ingredients into a harmonious, masculine accord.

“Touch” For Women
Introduced in August, 1993 for the exquisite, contemporary woman of the 90’s. Exotically romantic, this floral fragrance is as unique as the woman who wears it. Fred Hayman’s Touch evokes unforgettable feelings of intimacy, adventure and mystery and creates an irresistible attraction with its spectacular bouquet of precious ingredients and spell-binding florals.

“Hollywood” For Women
Introduced in December, 1997 for all the world’s “Leading Ladies”. The glamour of Hollywood is translated into an exquisite modern floral oriental. Lush florals, sweet fruits and a warm base create an aura that accentuates the true beauty of each woman who wears it.

“Hollywood” For Men
Introduced February, 1999 for the man has an adventurous spirit and a style of classic elegance. The unmistakably masculine blend of fresh bergamot and energetic juniper creates excitement for every man who wears it.- close