The House of Dana was founded in Barcelona Spain in 1932 by Javier Serra, a pioneer in the beauty industry.

Dana went on to release nearly 50 original perfumes through the 1950's while expanding the portfolio to include cosmetics, skincare, and personal care products. These set the House of Dana on its way to becoming one of the world's largest beauty companies through the 1970's. Brands like Tabu, Chantilly, Canoe, English Leather, Love Cosmetics, British Sterling, and many more have delighted consumers in over 75 countries for years.