In 1994, Agent Provocateur was founded by Joseph Corré, the son of Vivienne Westwood, and his now ex-wife Serena Rees.

After Corre's and Rees's divorce in 2007, Agent Provocateur was purchased by the private equity firm.

In 2000, the company released their first signature fragrance called Agent Provocateur. Since then, the range has expanded to include more fragrances plus a selection of beauty products and cosmetics.

Now encompassing swimwear, beauty, hosiery, and accessories in addition to lingerie and fragrances, Agent Provocateur continues to excite and inspire on a global scale.