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Truth or Dare by Madonna is a lifestyle brand by American recording artist Madonna.

In November 2011, Madonna announced plans of launching her own global lifestyle brand, called Truth or Dare by Madonna; it is her second lifestyle brand following Material Girl with her daughter Lourdes.

Madonna's main inspiration behind the perfume was her mother, since her perfume's smell had always been cherished by the singer. She wanted to create a contemporary version of her mother's fragrance, and collaborated with perfume maker Stephen Nilsen.

In December 2012, a second fragrance was announced, Truth or Dare by Madonna: Naked.

The top note of Truth or Dare consists of essences from gardenia and tuberose, jasmine was embedded in the middle note, and the base was a mixture of vanilla and musk.

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